Changing the Economy With the Buying Power of African-Americans

Changing the Economy With the Buying Power of African-Americans

In an article earlier this year in Brand Week, Pepper Miller, founder of the Hunter-Miller Group, a research and consulting firm specializing in marketing to African-Americans, stated that self-segregation exists in the social media space, and has a huge impact on advertisers. “You really have to understand who you are talking to,” she told Brand week in a recent interview. Miller also discussed why engagement is a huge part of reaching black consumers, and she offered examples of some successful [and not so successful] ads targeting African-Americans.

The buying power of African-Americans is huge and powerful indeed. For example, African-Americans will command $1.1 trillion in buying power by 2011, according to the Packaged Facts reports, “The African American market in the US.” Moreover, affluent African-Americans control a disproportionate share of spending. There are currently 2.4 million African-American homes with annual incomes of $75,000 or more. Though they comprise only 17% of the African-American population, they account for 45% of total African-American spending power.

Affluent African-Americans have a greater propensity than other affluent to buy expensive luxury items. The African-American cohort continues to be a significant consumer segment that in some ways exercises more economic clout than the ever – popular Hispanic one, comments Tatjana Meerman, Publisher of Packaged Facts.

An article published by Multi-channel News echoed the same thoughts and stated that African-Americans purchasing behaviors differ in various ways, and ranges from what they buy at the grocery store to clothing style and magazine preferences. A study by BET (Black Entertainment Television) found that theU.S. African American population is expanding both in pure numbers and in buying power and has major influence on technological and media trends.

Moreover, according to “African Americans Revealed” – a study of more than 80,000 African-American consumers over 18-month span broken down into several individual research reports — African Americans in 2008 accounted for a 10% increase in population from 2008 versus 2000, while African-American buying power increased more than 55% during the same period to $913 billion.

Perhaps the most exciting news, for those serial entrepreneurs researching products and the markets to focus on, this news should be exciting indeed, because by the year 2013 black buying power will reach $1.2 trillion dollars, a whopping 35% increase versus 2008, according to survey and study conducted by Black Entertainment Television Network, better known as BET.

As the economy has ruin dreams of many, and hopes have dashed for others, I fully contend with you that it might be a blessing in disguise. Perhaps you have dreamed of owning your own business for some time now, but never had the guts to leave your day job, for fear of the unknown.

This is a normal reaction for many people, and certainly understandable, especially now in this uncertain economic climate. But that is precisely why it’s the best time, and the right time for you to start that new business, and or create that product idea you’ve had for many years, the same idea that friends and family have told you would do well on the market.

As you read this article, I’m in hopes you will gain new insight, and find new hope, joy and fulfillment of that dream that you had, and or have, and step out on your faith, armed in knowledge, wisdom, understanding, and insight as to how you’re going to make your dream a reality.

My articles, and all that I bring forth is to encourage and enlighten those who are seeking ideas for new products, starting a new business, building and enhancing a brand, or for those who prefer, find the perfect job.

For my parting words allow me to leave you with this amazing thought that if embraced can help turn our economy around once again.

Succeeding in any business one must first be a cheerful giver, but not everyone is so cheerful when giving unto to others. While the real foundation to any good business is hidden in their giving, more people will give with regret in their heart. Because of this attitude, economies all over the world are suffering. Givers can be divided into three types: the flint, the sponge and the honeycomb.

Some givers are like a piece of flint – to get anything out of it you must hammer it, and even then you only get chips and sparks. Others are like a sponge – to get anything out of a sponge you must squeeze it and squeeze it hard, because the more you squeeze a sponge, the more you get. But others are like a honeycomb – which just overflows with its own sweetness.

As described in the above paragraph, I’ve tried to point out the three types of consumers and entrepreneurs we have in today’s economy. Some people are flints; others are like a sponge, and other people are like the honeycomb. Which one are you?


The Economy

I can provide you with a general overview of the economy based on the knowledge I have up until September 2021. Please keep in mind that economic conditions can change rapidly, and it’s always best to refer to the latest news and expert analysis for the most accurate and up-to-date information.

The economy of a country or region is a complex system that encompasses various factors, including production, consumption, trade, employment, and financial markets. It is influenced by a wide range of factors such as government policies, global economic trends, technological advancements, and consumer behavior.

Macroeconomic indicators are often used to assess the overall health and performance of an economy. These indicators include gross domestic product (GDP), inflation rate, unemployment rate, interest rates, and trade balance, among others.

Gross domestic product (GDP) measures the total value of goods and services produced within a country over a specific period. It is a key indicator of economic growth. Inflation rate, on the other hand, measures the rate at which the general level of prices for goods and services is rising and, subsequently, eroding the purchasing power of currency.

Unemployment rate indicates the percentage of the labor force that is unemployed and actively seeking employment. Interest rates, set by central banks, influence borrowing costs for businesses and individuals, and they play a significant role in investment and consumer spending decisions.

Trade balance refers to the difference between a country’s exports and imports. A positive trade balance (trade surplus) occurs when exports exceed imports, while a negative trade balance (trade deficit) occurs when imports exceed exports.

It’s important to note that economic conditions can vary widely across different countries and regions. Economic growth rates, inflation levels, and unemployment rates can differ significantly based on factors such as government policies, natural resources, infrastructure, and the overall business environment.

To get the most accurate and up-to-date information on the current state of the economy, I recommend referring to reliable news sources, government reports, and economic analysis from trusted experts in the field.


The Rise of the Own Economy: Empowering Individuals in a Digital Age


In recent years, a new trend has emerged, transforming the traditional economy as we know it. The Own Economy, also known as the Gig Economy or the Freelance Economy, is a growing phenomenon that is reshaping how people work, earn a living, and interact in the digital age. It represents a fundamental shift in the way individuals engage in economic activities, allowing them to leverage their skills, talents, and resources to create their own opportunities and shape their own destiny.

What is the Own Economy?

The Own Economy refers to a decentralized economic system where individuals, often referred to as freelancers or independent contractors, offer their services or products directly to clients or customers on a project-by-project basis. Unlike traditional employment, where individuals work for a single employer on a long-term basis, the Own Economy allows individuals to work for multiple clients simultaneously, giving them greater flexibility and control over their work.

Driving Forces Behind the Own Economy

Several key factors have contributed to the rapid growth of the Own Economy:

  1. Technological Advancements: The advent of digital platforms, such as online marketplaces, remote collaboration tools, and payment gateways, has significantly lowered barriers to entry and enabled individuals to connect with potential clients or customers globally. This has facilitated the rise of remote work and the ability to offer services or products independently.
  2. Changing Work Preferences: Many individuals are seeking greater autonomy and flexibility in their work lives. The Own Economy offers the freedom to choose when, where, and how to work, providing a more desirable alternative to the traditional 9-to-5 employment model.
  3. Skill Monetization: The Own Economy allows individuals to monetize their specific skills and talents. Whether it’s writing, graphic design, software development, photography, or consulting, individuals can leverage their expertise and directly offer their services to a wide range of clients or customers.

Benefits of the Own Economy

The Own Economy offers numerous advantages to both individuals and the overall economy:

  1. Flexibility: Freelancers have the freedom to set their own schedules, choose their clients or projects, and work from anywhere with an internet connection. This flexibility allows individuals to strike a better work-life balance and pursue personal interests alongside their professional endeavors.
  2. Increased Opportunities: The Own Economy expands opportunities for individuals who may have difficulty accessing traditional job markets due to location, lack of formal qualifications, or other barriers. It provides a level playing field where anyone with marketable skills can find work and build a thriving career.
  3. Entrepreneurial Spirit: The Own Economy nurtures the entrepreneurial spirit by encouraging individuals to take ownership of their work and build their personal brands. Freelancers often act as one-person businesses, honing their marketing, negotiation, and project management skills to succeed in a competitive marketplace.
  4. Global Collaboration: Digital platforms enable individuals to collaborate with clients, colleagues, and partners from around the world. This fosters cross-cultural exchange, diversity of thought, and the opportunity to work on international projects, enriching both personal and professional experiences.

Challenges and Future Implications

While the Own Economy offers many advantages, it also presents challenges and raises important questions for individuals, policymakers, and society as a whole:

  1. Income Stability: Freelancers may face income volatility, as their earnings can fluctuate based on the availability of projects or clients. This lack of stability can make financial planning and security more challenging.
  2. Employment Rights and Protections: The rise of the Own Economy has led to debates about employment classification, labor rights, and social safety nets. Freelancers often lack the benefits and protections associated with traditional employment, such as healthcare, retirement plans, and paid leave.
  3. Skills Development and Training: As the Own Economy continues to grow, there is a need for individuals to continuously update and expand their skill sets to remain competitive. Access to affordable training and professional development opportunities becomes crucial to thrive in this evolving landscape.
  4. Regulatory Frameworks: Policymakers face the challenge of adapting existing regulations and creating new frameworks to address the unique dynamics of the Own Economy. Balancing the flexibility and autonomy desired by freelancers with ensuring adequate protections and rights poses a complex task.


The Own Economy represents a transformative shift in the way individuals engage in economic activities. By harnessing the power of technology and capitalizing on their skills, individuals can create their own opportunities, enjoy greater autonomy, and shape their professional paths. However, the Own Economy also presents challenges that need to be addressed to ensure a fair and sustainable future for freelancers.

As this trend continues to evolve, it is crucial for individuals, businesses, and policymakers to adapt, embrace innovation, and foster an inclusive environment that enables the growth and prosperity of the Own Economy.


The Current State of the Global Economy: An Overview


The global economy is an intricate web of interconnected systems that determine the production, distribution, and consumption of goods and services across nations. It is influenced by various factors, including government policies, international trade, technological advancements, and market dynamics. This article provides an overview of the current state of the global economy, highlighting key trends, challenges, and potential opportunities.

  1. Global Economic Growth:

The global economy has experienced a mixed pattern of growth in recent years. Following the significant downturn caused by the COVID-19 pandemic, many countries witnessed a gradual recovery as vaccination efforts expanded and restrictions eased. However, the pace of recovery has been uneven, with some nations rebounding faster than others.

Advanced economies, such as the United States and parts of Europe, have shown resilience and posted strong growth, supported by robust fiscal stimulus measures. Meanwhile, emerging economies have faced greater challenges due to limited healthcare infrastructure and a lack of resources.

  1. Inflationary Pressures:

One notable concern in the current economic landscape is the rise in inflationary pressures. The global economy has witnessed increased prices across multiple sectors, including energy, housing, and commodities. This phenomenon can be attributed to several factors, including supply chain disruptions, higher demand as economies reopen, and the substantial fiscal stimulus injected into many countries. Central banks are closely monitoring these inflationary pressures and adjusting monetary policies to ensure price stability without hindering economic growth.

  1. Trade and Protectionism:

Global trade plays a vital role in the economy, driving growth, creating jobs, and fostering innovation. While the pandemic disrupted global supply chains and led to a decline in trade volumes, there have been efforts to restore and diversify international trade links. However, certain geopolitical tensions and protectionist measures have hampered the progress. Trade disputes, tariff wars, and geopolitical rivalries continue to pose challenges to global economic integration, hindering the potential for sustained growth and development.

  1. Technological Transformations:

Technological advancements continue to reshape the global economy, presenting both opportunities and challenges. The rapid development of artificial intelligence, automation, and digital technologies has the potential to boost productivity, efficiency, and innovation across industries.

However, these advancements also raise concerns about job displacement, inequality, and the need for upskilling and reskilling the workforce to adapt to the changing nature of work. Governments and businesses need to strike a balance between embracing technological progress and ensuring inclusivity.

  1. Sustainable Development and Climate Change:

The global economy is increasingly acknowledging the need for sustainable development and addressing the challenges posed by climate change. Governments, businesses, and consumers are recognizing the importance of transitioning to a greener and more environmentally conscious economy.

This transition presents opportunities for investment in renewable energy, clean technologies, and sustainable infrastructure. However, the shift to a low-carbon economy also requires careful planning, policy coordination, and international cooperation to achieve meaningful and inclusive sustainability goals.


The global economy is navigating a complex landscape characterized by a gradual recovery from the COVID-19 pandemic, inflationary pressures, trade tensions, technological advancements, and the imperative of sustainable development.

The path to recovery and long-term growth requires concerted efforts from governments, businesses, and international institutions to promote inclusive policies, address inequalities, and seize opportunities presented by emerging trends. By fostering collaboration and embracing innovation, the global economy can work towards a more resilient, equitable, and sustainable future.


Analyzing the Current State of the Global Economy


The global economy plays a crucial role in shaping the socio-political landscape of countries around the world. It is a complex and interconnected system that influences the lives of individuals, governments, and businesses alike. In this article, we will delve into the current state of the global economy, examining key indicators, trends, and challenges faced by nations in recent times.

Global Economic Growth:

In recent years, the global economy has experienced a mixed bag of growth rates across different regions. While some countries have shown remarkable resilience and expansion, others have faced significant challenges. As of the latest data, the global economy has been on a path to recovery following the severe downturn caused by the COVID-19 pandemic.

Developed Economies:

Many developed economies, such as the United States, European Union, and Japan, have witnessed a gradual recovery. Governments have implemented expansionary fiscal policies, coupled with accommodative monetary measures, to stimulate economic activity. These efforts have helped in reducing unemployment rates, boosting consumer spending, and driving business investment.

Emerging Market Economies:

Emerging market economies have experienced a diverse range of outcomes. Some countries, like China and India, have exhibited robust growth, driven by domestic consumption, infrastructure development, and technological advancements. However, other emerging economies have faced headwinds due to external factors such as trade disputes, political instability, and currency fluctuations.

Inflationary Pressures:

One of the key concerns in the global economy is the rising inflationary pressures. Higher commodity prices, supply chain disruptions, and increased government spending have contributed to inflationary trends in various countries. Central banks are grappling with the challenge of striking a balance between supporting economic growth and keeping inflation in check. Uncontrolled inflation could erode purchasing power, reduce consumer confidence, and negatively impact long-term economic stability.

Labor Market Dynamics:

The COVID-19 pandemic has significantly impacted the global labor market. While some sectors, such as technology and e-commerce, have thrived, others, such as hospitality, travel, and retail, have suffered major setbacks. The transition to remote work and the accelerated adoption of automation and artificial intelligence have also reshaped the employment landscape. Governments and businesses are focusing on reskilling and upskilling initiatives to bridge the skills gap and ensure a productive workforce for the future.

Sustainable Development and ESG:

Environmental, Social, and Governance (ESG) factors have gained prominence in the global economy. Climate change concerns, social inequalities, and corporate governance practices are being closely scrutinized. Governments, businesses, and investors are increasingly adopting sustainable practices, incorporating ESG considerations into decision-making processes, and pursuing renewable energy initiatives. The shift towards sustainable development is expected to shape future economic growth and investment patterns.

Geopolitical Challenges:

Geopolitical tensions and trade disputes have created uncertainties in the global economy. The rise of protectionist policies, trade barriers, and geopolitical rivalries have disrupted global supply chains and hindered international trade. These challenges have prompted countries to reevaluate their economic dependencies, diversify trade partners, and explore regional cooperation initiatives.


The global economy is navigating through a complex and evolving landscape. While some countries are experiencing strong economic growth, others are grappling with persistent challenges. Inflationary pressures, labor market dynamics, sustainable development goals, and geopolitical uncertainties are shaping the economic outlook for nations worldwide.

Governments, policymakers, businesses, and individuals must adapt to these changing circumstances, embrace technological advancements, and prioritize sustainable practices to foster inclusive and resilient economic growth in the years to come.


Prepare and write by:

Author: Mohammed A Bazzoun

If you have any more specific questions, feel free to ask in comments.


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