Economic Tip – Re-Energize Your Business Mission and Vision Statements

Economic Tip – Re-Energize Your Business Mission and Vision Statements


Survival! Many businesses are looking for answers to deal successfully in the current Economic climate. All the planning, capital, marketing and organizational decisions seem outside the realm of what was “business as normal.” Do not panic. Resist the urge for a complete overhaul. Begin with what you have accomplished such as your business mission and vision statements and seek to re-energize your focus within the current business reality.

Your business mission statement states why your business exists. It enables you to effectively communicate the “why” to your employees and to your marketplace. This is where the review should begin. Because strategic business decisions stem from your mission statement, it is not only good to review the statement but also to test it.

Here are a few test questions:

1. Does your mission statement adequately address your business strengths and expertise?

2. Have you retained the values your business shares in common with others in your line of business? Emphasis on good customer service for example is an important element for long term success.

3. Is your market the same as when you first began? If not, you may need to adjust the change in your mission statement or vision statement.

Remember to keep all your audiences in mind, including employees, shareholders, family members, customers, suppliers and your community. A business or organizational mission and purpose that support all these audiences will retain the most solid relationships.

The most important objective in the vision for your business future is the desire to achieve your mission, with clarity, commitment and communication. An example of an effective direct sales business owner is:

“We will be a global network of independent wellness consultants helping people physically and financially. We will be a positive example to our team, prospects and customers. We will focus on expanding and training our team and having them duplicate these efforts to create a fun and rewarding business.”

This statement personifies a business who will manage out of a sense of vision, not out of a sense of desperation.

Here are a few key tips to help you revamp or redefine your mission statement or vision statement:

1. Re-examine what sets you apart from your competitors.

2. If someone contacted you about what seemed like a reasonable opportunity, are your statements specific enough to give you a business-oriented reason to accept or reject that opportunity and explain the reasoning for the acceptance or rejection – based on your mission and vision statements?

3. Do your statements guide you toward an ideal customer?

4. Do your statements help the company avoid seeking to be all things to all people?

These tips can begin the process of re-energizing your business with confidence and give you more consciously focused mission and vision statements. This will help enable your business to not only survive but to grow in the years ahead. For additional help with your mission statement and vision statement or if you need to develop your mission and vision statements, go to now.


Economic Tip – Re-Energize Your Business Mission and Vision Statements

As a business owner, it’s important to regularly reassess and re-energize your company’s mission and vision statements. These statements are the foundation of your business, guiding everything from your marketing strategy to your day-to-day operations. However, over time, they can become stale or out of touch with your company’s current goals and values. Here are some tips to help you re-energize your business mission and vision statements:

  1. Evaluate your current statements. Start by reviewing your existing mission and vision statements. Do they accurately reflect your company’s purpose and goals? Are they clear and concise? Do they inspire and motivate your team?
  2. Involve your team. Your mission and vision statements should be a reflection of your company culture and values, so involve your team in the process. Conduct surveys or hold brainstorming sessions to gather input and ideas.
  3. Focus on the why. Your mission statement should answer the question “why does your company exist?” It should be a clear and concise statement of your purpose and values. Your vision statement should answer the question “where do you want your company to be in the future?” It should be aspirational and inspiring, and provide a clear direction for your team.
  4. Make it memorable. Your mission and vision statements should be easy to remember and communicate to others. Use simple, clear language and avoid buzzwords or industry jargon.
  5. Align with your goals. Your mission and vision statements should align with your company’s current goals and values. They should be a reflection of where you want your company to go in the future.
  6. Communicate and reinforce. Once you have updated your mission and vision statements, make sure to communicate them to your team and reinforce them regularly. Use them as a guide for decision-making and as a way to inspire and motivate your team.

By re-energizing your business mission and vision statements, you can help ensure that your company is moving in the right direction and that your team is aligned with your goals and values. Take the time to evaluate and update these statements on a regular basis to keep them relevant and inspiring.


Liberty Magazine requires writers to use primary sources to support their work. These include white papers, government data, original reporting, and interviews with industry experts. We also reference original research from other reputable publishers where appropriate. You can learn more about the standards we follow in producing accurate, unbiased content in our editorial policy.
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Author: Mohammed A Bazzoun

If you have any more specific questions, feel free to ask in comments.


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