Gen Z Is All About The Gig Economy

Gen Z Is All About The Gig Economy

In 2017 we are a year closer in welcoming Gen Z into the workplace. Millennials (Gen Y) have already established a secure spot and are leading the show, they will now need to equip themselves to head the novice.

With this shift in the generation, HR will need to begin its groundwork to embrace the new wave of staffing from the true digital natives (Gen Z). Gen Z is always in constant touch with the digital world and it is quite impossible to isolate them. This new alliance with fresh talent doesn’t come all that easy. Recruiters have to look at the on-boarding of this Generation as a possible organizational disruption and restructure business operations and administration to best engage the post-millennials.

The contemporary job market sees recruitment teams and managers hiring more contingent workers. In 2015, a study by Ardent’s research underlined the fact that by 2017 nearly 45% of the world’s workforce would be contingent workers. The traits Gen Z carries manifests the fact that they are already being influenced by the gig economy of independent contractors, freelancers, consultants and advisors.

Some particularities that set Gen Z apart from the rest and directs their preference towards the gig economy are:

• Individuality:

Individuality and the urge to standout come inherently with this Generation. They seek jobs that best fits them and would not settle down for anything less. An unsatisfactory job means moving on to the next.

• Multi-tasking:

With uncertainty always enclosing Gen Z, they are prone to change and with that comes the ability to overcome distractions and the skill to multi-task efficiently. The capacity to work concurrently means more hands on experience with multiple projects and a wider portfolio to exhibit.

• High Expectations:

Gen z is innate modernizers with an inquisitive nature to learn and explore. Job satisfaction is more than just the paycheck they take home, it’s about comfort, work environment and organizational flexibility. Such an outlook could be the reason why this Generation prefers freelancing or work from home, as they can work on their own terms and at their own time convenience.

• Travel Buffs:

Gen Z is global, they are incessant with their worldly connect. Keenness to explore and travel make them more open to jobs across the globe and are always ready to relocate.

• Tech Savvy:

With constant up-gradations and being surrounded by digital devices all the time, Gen Z is very much Tech Savvy. They have the internet at their fingertips and learning has become effortless. They can adapt easily and are very agile.

The time available now is inadequate and just around the corner, we have a bunch of determined individuals who are hoping to make the world a better place. It now lies on the shoulders of HR to do their homework and analyze the capacity and the possibilities Gen Z would bring into this hyper-competitive job market.


The Rise of Gen Z: A Force to Be Reckoned With


Generation Z, also known as Gen Z, is the demographic cohort that follows the millennials. Born roughly between the mid-1990s and the early 2010s, Gen Z is now coming of age and making its mark on the world. This article explores the characteristics, values, and impact of Generation Z on various aspects of society, from technology and politics to education and the workplace.

  1. Defining Characteristics:

Gen Z is the first generation to have grown up entirely in the digital age. They are true digital natives, having been exposed to technology from a very young age. This has shaped their worldview, making them incredibly tech-savvy, adaptable, and connected. Gen Z is known for its ability to navigate multiple screens and platforms simultaneously and its reliance on social media as a primary means of communication and self-expression.

  1. Diversity and Inclusion:

Generation Z is one of the most diverse generations to date. They embrace and celebrate differences in race, ethnicity, gender, sexual orientation, and religion. Gen Z strongly advocates for inclusivity and social justice, often challenging traditional norms and institutions. They are more likely to speak up against injustice and actively support causes they believe in, using social media as a tool for activism and raising awareness.

  1. Entrepreneurial Spirit:

Gen Z possesses an entrepreneurial spirit that sets them apart from previous generations. Growing up in a rapidly changing world, they are quick to adapt and seek opportunities to create their own paths. With access to a wealth of information and online platforms, Gen Z is more likely to start their own businesses and pursue non-traditional career paths. They value autonomy and flexibility, prioritizing work-life balance and personal fulfillment over financial stability.

  1. Political Engagement:

Despite their young age, Gen Z is increasingly politically engaged. They are passionate about social and environmental issues, actively participating in protests, advocating for policy change, and using their voting power to make a difference. Gen Z has shown a strong interest in progressive ideologies, pushing for more inclusive policies, and fighting against discrimination and inequality.

  1. Education and Learning:

The traditional education system does not always resonate with Gen Z. They value practical skills and experiential learning over rote memorization. Gen Z seeks educational experiences that are interactive, engaging, and relevant to the real world. They are more likely to pursue alternative education models, such as online courses, vocational training, and entrepreneurship programs. Gen Z’s self-directed learning and ability to access information online have contributed to their desire for lifelong learning and personal development.

  1. Impact on Consumer Trends:

As the first generation to grow up with access to online shopping and social media influencers, Gen Z has had a profound impact on consumer trends. They value authenticity, sustainability, and social responsibility when making purchasing decisions. Gen Z is more likely to support brands that align with their values and actively seek out ethical and eco-friendly products. Their digital fluency has also led to the rise of influencer marketing, as Gen Z looks to social media personalities for product recommendations and lifestyle inspiration.


Generation Z represents a powerful and influential force in today’s world. With their technological prowess, commitment to inclusivity, entrepreneurial drive, political activism, and unique approach to education and consumerism, Gen Z is reshaping societal norms and challenging existing systems. As they continue to come of age and enter the workforce, their impact will only grow stronger, making it essential for businesses, institutions, and policymakers to understand and adapt to the needs and aspirations of this generation.


The Gig Economy: Transforming the Way We Work


The gig economy has emerged as a significant disruptor in the global labor market, reshaping the traditional employer-employee relationship and providing individuals with new opportunities for flexible work. Characterized by short-term contracts and freelance or on-demand work, the gig economy has gained momentum with the rise of digital platforms that connect workers with employers or clients seeking their services. This article explores the concept of the gig economy, its impact on workers and industries, and the challenges and opportunities it presents.

Defining the Gig Economy:

The gig economy refers to an employment model where individuals work on a project or task basis, often as independent contractors or freelancers, rather than as full-time employees. Gig workers, also known as “gigsters” or “independent workers,” offer their skills and services to clients or companies through online platforms and apps. This model provides flexibility and autonomy to both workers and businesses, enabling them to engage in short-term work arrangements based on demand.

The Rise of Digital Platforms:

The proliferation of digital platforms has been a key catalyst in the growth of the gig economy. Companies like Uber, Lyft, Airbnb, and Upwork have created online marketplaces that connect gig workers with consumers or businesses in need of specific services. These platforms facilitate seamless transactions, provide a wide range of work opportunities, and enable gig workers to find clients more easily. By leveraging technology, gig workers can market their skills, negotiate terms, and receive payments efficiently, all within a digital ecosystem.

Benefits for Gig Workers:

One of the primary attractions of the gig economy for workers is the flexibility it offers. Gig workers can choose when, where, and how much they want to work, allowing them to balance work with personal commitments. This flexibility can be particularly appealing to parents, students, or individuals with multiple income streams. Additionally, gig work often provides an avenue for individuals to monetize their skills and pursue their passions, creating a sense of fulfillment and autonomy.

Economic Impact:

The gig economy has had a significant impact on the economy as a whole. It has contributed to job creation by providing opportunities for individuals who may have struggled to find traditional employment. Furthermore, the gig economy has enabled businesses to access a diverse pool of talent on-demand, reducing overhead costs associated with maintaining a full-time workforce. By matching labor supply and demand more efficiently, the gig economy has increased overall productivity and fostered innovation in various industries.

Challenges and Concerns:

While the gig economy offers numerous benefits, it also presents challenges and concerns that need to be addressed. One prominent issue is the lack of employment benefits and protections typically enjoyed by traditional employees, such as health insurance, retirement plans, and paid leave. Gig workers often face income instability and have limited access to social safety nets.

Additionally, gig work can be highly competitive, leading to downward pressure on wages and exploitative working conditions. Regulators and policymakers are grappling with the need to strike a balance between flexibility and worker protections in this evolving labor landscape.

The Future of Work: As the gig economy continues to evolve, it is likely to reshape the future of work. Technological advancements, such as artificial intelligence and automation, may further augment the gig economy, creating new opportunities while disrupting existing job markets.

The rise of remote work, accelerated by the COVID-19 pandemic, has also expanded the potential for gig work beyond traditional geographic boundaries. The gig economy’s impact on society, labor laws, and the overall workforce will be subjects of ongoing debate and exploration as we adapt to this changing landscape.

Conclusion: The gig economy represents a paradigm shift in how we approach work, providing individuals with newfound flexibility and autonomy. It has opened up opportunities for both workers and businesses, contributing to economic growth and innovation.

However, the gig economy also poses challenges related to worker protections and income stability. Striking a balance between flexibility and fairness will be crucial in ensuring the sustainable and inclusive growth of the gig economy. As we move forward, it is essential to address these challenges and design policies that foster a healthy gig economy while safeguarding the rights and well-being of its workers.

Author: Mohammed A Bazzoun

If you have any more specific questions, feel free to ask in comments.


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